SEMIÓTICA Y CIENCIAS SOCIALES

Abstract

Starting from the point that human bej¿havior is socialy programmed, some cases of limit practices are outined and examples about language are exposed. The three mainprogramming levels are specified (economic, ideologic, and semiotic) in its dialectic articularion, and the importance of the second process is explained. The text (discourse) is exposed as minimal magnitude, inseparable from its production process, its creative capacity is emphasized. Boundaries and spaces of semiotic are determined and its possible articulation with dosciplines of social sciences. The article concludes with signs of impressed culture to face the audiovisual culture in different generational spaces, and coments some implications of social communication in the changes of our societies.