Abstract
A distinction is made between the declarations of goals stamped on the paper of official documents (P-objectives) and the real goals (R-objetives) that prevail in the actual conduct of the real protagonists of university activities. There are three major types of contents in teaching, speacially in social sciences: Discourse I (properly scientific: esentially technological); discourse II (rhethorical-ideological: reaffirming of "symbolic universes", persuasive); and Discourse III (pragmatic-opportunist: essentially utilitarian, above all destined to facilitate personal economic gain in the practice of a profession, eventually oriented towards the technocratic, or simply the bureaucratic).